Copy. Script. Screenplay.
Superdrug wanted something different. So, I obliged and wrote this. Moving away from the standard ads they had been serving for a number of years, I tried something a little different. I was going for a “real feel” here, trying to connect more directly with the general public, putting the customer in the advert instead …
There’s nothing like a bit of name dropping is there? I didn’t write many scripts for Laura Ashley, but I like the style, some of the phrasing, and the overall feel of the finished ads. There isn’t a great deal of creativity involved in this script, but I do like some of the spoken rhythms. …
Halloween This is where Poundland really surprised me. The brief I originally received was for a kitsch, almost “Scooby Doo” type of ad campaign, but when I obliged with the first draft they decided to up the ante and go for the gore. Several drafts later I finally hit the mark and was quite taken …
Who doesn’t like a biscuit? This time there was no special occasion, but I remember very clearly this idea jumping into my mind as soon as I saw the product described in the brief. It also helps if you have such a brilliant and talented voice over to work with. You’ll have heard her before …
Sadly, Kwik Save is no longer the force it once was. However, it was once a cornerstone of supermarket retail in the UK. The Kwik Save marketing department used to keep me very busy writing, recording, and producing in excess of fifty adverts per week. This particular campaign required ‘fun and engaging’ Halloween copy that …