Superdrug wanted something different. So, I obliged and wrote this. Moving away from the standard ads they had been serving for a number of years, I tried something a little different. I was going for a “real feel” here, trying to connect more directly with the general public, putting the customer in the advert instead of another professional sounding voice in a glossy ad.
That meant writing some real sounding dialogue that still sold the product and that had a bit of fun with the premise.
Click here to download the script