Sadly, Kwik Save is no longer the force it once was. However, it was once a cornerstone of supermarket retail in the UK. The Kwik Save marketing department used to keep me very busy writing, recording, and producing in excess of fifty adverts per week. This particular campaign required ‘fun and engaging’ Halloween copy that added to the seasonal in-store experience.
Kwik Save Halloween Advert 1
I love the horror films of the 1960s and in particular the work of Vincent Price, so this seemed like too good an opportunity to pass up. The voice we used for these ads was near perfect. You’ll also hear me voicing his trusty sidekick, Igor.